Anyone only remotely believing in such nerdish marketing phrases, should look up the Disappearing Folder Bug reported in iOS 4.2 by various users around the globe. It hit me this week, after carefully backing up my iPad with iTunes. Just to make sure, my freshly installed iPad is save from harm... So far there is no solution and the incident could happen again and again. After hours of setting up the ipad and arranging apps I payed for. No respect whatsoever, this is serious bullshit.