Seeing Paul Potts in every other commercial break here in Germany at the moment, we envision the backlash lurking ahead already now. After hearing his version of Nessum Dorma for the 85th time in a week, people WILL START TO HATE HIM - no doubt. And surely German Telekom - still the dodgiest company around - will realise they did themselves no good after the first million of tissues have wiped away the tears evoked by their singing Pol Pot. Guerrilla tactics in reverse, ey?